With the catchphrase "Choose to Love Yourself," the brand was born as feminine care for women who live better in the age of 100 years. 2024 is a new year, and under the new concept of "Chitsuiku," we hope to convey the importance of self-care as an organ that nurtures and nurtures, rather than merely conditioning the delicate zones. We would like to convey the importance of self-care. Since the skin is a highly absorbent part of the body, we have made every effort to use the best ingredients, and to prevent oxidation, we have blended the active ingredients into capsules that can be used up. We have experience in OEM products outside of Japan.