Starting with the manufacture of confectionery using Yoshino kudzu and the wholesale of dried goods, Yoshidaya, a private store, started as a souvenir wholesaler for tourists to the Yoshino and Omine mountain ranges. We are also involved in souvenir shops, roadside stations, inns, hotels, co-ops, and mail-order related OEMs inside and outside the prefecture. We are expanding our horizons for overseas transactions. Rooted in the recent awareness of health and the creation of products that make use of the knowledge, technology, and ingredients related to food since ancient times in Japan, we are working every day to develop products that suit the current climate.